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Seller Versus Broker: Timing Of Promotion

Author

Listed:
  • Carl R. Gwin
  • Seow Eng Ong
  • Carol F. Gwin

Abstract

Sellers and brokers may differ in preferred timing of costly promotion. Sellers with holding costs are anxious to sell. Sellers with showing costs want a slower approach. We find a standard listing contract where the broker chooses promotion timing is efficient if sellers have no significant holding or showing Costs.

Suggested Citation

  • Carl R. Gwin & Seow Eng Ong & Carol F. Gwin, 2000. "Seller Versus Broker: Timing Of Promotion," ERES eres2000_047, European Real Estate Society (ERES).
    • Handle: RePEc:arz:wpaper:eres2000_047
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    File URL: https://eres.architexturez.net/doc/oai-eres-id-eres2000-047
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    Cited by:

    1. Stanley McGreal & Alastair Adair & Louise Brown & James R. Webb, 2009. "Pricing and Time on the Market for Residential Properties in a Major U.K. City," Journal of Real Estate Research, American Real Estate Society, vol. 31(2), pages 209-234.
    2. Kelley Cours Anderson & Julia Freybote & Kerry T. Manis, 2024. "The Impact of Virtual Marketing Strategies on the Price-TOM Relation," The Journal of Real Estate Finance and Economics, Springer, vol. 68(2), pages 218-234, February.
    3. Stanley McGreal & Paloma Taltavull de La Paz & Valerie Kupke & Peter Rossini & Paul Kershaw, 2016. "Measuring the influence of space and time effects on time on the market," Urban Studies, Urban Studies Journal Limited, vol. 53(13), pages 2867-2884, October.

    More about this item

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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