Author
Listed:
- Okechukwu Christopher Onuegbu
- Bettina Oboakore Agbamu
- Belinda Uju Anyakoha
- Ogonna Wilson Anunike
Abstract
Digital banking is among the technological innovations currently reverberating the cyber wave. this study seeks to assess communication, awareness and acceptance of it among the residents of south-east and south-south, nigeria. the survey objectives were to ascertain awareness level of the south-east and south-south residents towards digital banking during the cash crunch, determine the acceptance level of digital banking among the south-east and south-south residents, find out the role of communication in awareness and acceptance of digital banking during the cash crunch in south-east and south-south nigeria, and assess the usage of digital banking amidst cash crunch in south-east and south nigeria. the study methodology is a sample survey which allowed researchers to administer questionnaires on 385 respondents out of the 50,166,807 study population. the findings showed that awareness level of digital banking was good (36%) in south-east and south-south nigeria during the cash crunch but it level of acceptance and usage improved more (37%) after the cash crunch. the study also ascertained that communication contribute significantly (59%) towards the usage and acceptance of digital banking in the two zones. it further showed that usage of digital banking in south-east and south-south has improved due to significant contributions of communication.
Suggested Citation
Okechukwu Christopher Onuegbu & Bettina Oboakore Agbamu & Belinda Uju Anyakoha & Ogonna Wilson Anunike, 2025.
"Communication, Awareness and Acceptance of Digital Banking Amidst Cash Crunch in Southeast and South-South, Nigeria,"
Papers
2504.10546, arXiv.org.
Handle:
RePEc:arx:papers:2504.10546
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