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Consumer Awareness of Food Waste Reduction - A Systematic Literature Review Following the Prisma Statement

Author

Listed:
  • Sasho Nefovski

    (Ss. Cyril and Methodius University in Skopje, Faculty of Economics – Skopje)

  • Tatjana Petkovska Mirchevska

    (Ss. Cyril and Methodius University in Skopje, Institute of Economics – Skopje)

  • Ezeni Brzovska

    (Ss. Cyril and Methodius University in Skopje, Faculty of Economics – Skopje)

Abstract

This paper examines the role of social marketing in reducing food waste, focusing on consumer behaviour and awareness of its harmful effects. A systematic literature review (SLR) evaluates studies analysing marketing campaigns' relationship with food waste reduction. Increasing awareness and changing behaviour through marketing campaigns can significantly reduce food waste. This paper analyses relevant literature to present key findings and recommendations for effectively targeting consumers with communication strategies to reduce food waste. In addition, it explores recommendations for implementing point-of-sale activities and direct communication with consumers to promote sustainable food systems.

Suggested Citation

  • Sasho Nefovski & Tatjana Petkovska Mirchevska & Ezeni Brzovska, 2024. "Consumer Awareness of Food Waste Reduction - A Systematic Literature Review Following the Prisma Statement," Proceedings of the 5th International Conference "Economic and Business Trends Shaping the Future" 2024 001, Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje.
    • Handle: RePEc:aoh:conpro:2024:i:5:p:8-17
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    File URL: https://repository.ukim.mk/bitstream/20.500.12188/31949/1/0001%20Consumer%20Awareness%20of%20Food%20Waste%20Reduction%20-%20A%20Systematic%20Literature%20Review%20Following%20The%20Prisma%20Statement.pdf
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    More about this item

    Keywords

    Social marketing; Consumer behaviour; Food waste; Communication strategies;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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