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From product to total solution: An enriched channel perspective

Author

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  • MATTHYSSENS, Paul
  • BUYL, Tine

Abstract

In the last decade, a fundamental phenomenon came to the fore in the business environment: more and more companies are offering total solutions to their customer instead of standardized products or services. Although this trend has already been studied extensively in literature, little has been said about the impact of this phenomenon on the supplier’s channel management. This article develops propositions concerning the influence of a total solutions strategy on a company’s channel management, rooted on an extensive literature review and case-based research in the Belgian industrial market.

Suggested Citation

  • MATTHYSSENS, Paul & BUYL, Tine, 2005. "From product to total solution: An enriched channel perspective," Working Papers 2005029, University of Antwerp, Faculty of Business and Economics.
    • Handle: RePEc:ant:wpaper:2005029
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