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The more labelled, the more resilient? The role of place branding intangibles in Italian peripheral areas

Author

Listed:
  • Fabiano Compagnucci

    (Gran Sasso Science Institute)

  • Alessandra Faggian

    (Gran Sasso Science Institute)

  • Giulia Urso

    (Gran Sasso Science Institute)

Abstract

This paper aims to assess whether the branding of context-specific intangible assets can be associated with resilience to shocks. Linking the literature on place branding with that on local development, we explore whether the presence of brands related to natural, wine and food, and cultural-historical capital in Italian municipalities was able to mitigate the effect of the 2008 crisis. Results underline the counter-cyclical role of the wine and food sector, which, however, seems to characterise more urban areas than inner areas. This aspect should be considered in the recent policy focus on peripheral areas in Italy and the EU.

Suggested Citation

  • Fabiano Compagnucci & Alessandra Faggian & Giulia Urso, 2023. "The more labelled, the more resilient? The role of place branding intangibles in Italian peripheral areas," Discussion Paper series in Regional Science & Economic Geography 2023-01, Gran Sasso Science Institute, Social Sciences, revised Oct 2024.
    • Handle: RePEc:ahy:wpaper:wp38
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    More about this item

    Keywords

    Place branding; Resilience; 2008 crisis; Italian inner areas.;
    All these keywords.

    JEL classification:

    • R23 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Regional Migration; Regional Labor Markets; Population
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure

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