تقدير الطلب النوعى على المنتجات الحيوانية فى مصر

This study aimed to assess and analyze the qualitative demand for animal products to determine the share of spending on animal products for quality in the total market revenue of these commodities as an effective incentive for marketers and producers of the quality of the animal food items. Such quality is the resultant of matching ur the specifications of the health, environmental and commercial. The study used the field sample research data of the household budget survey for the year 2009 on both urban and rural Egypt. The study estimated the consumption functions of anima products of red meat, either fresh or imported frozen, poultry meat, fresh fish, tabir eggs and deity products for both rural and urban consumer. Two functions were estimated for each commodity. The first used the per capita consumptive expenditure on the commodity as a dependent variable and the second introduced the quantity per capita consumed of the same commodity. In both functions, the independent variable was the aggregate per capita annual expenditure. Therefore, the study derived from both functions of each targeted commodity the demand for the quality of anima. Products in both rural and urban; the best fined function that simulates the consumer behavior associated with the income increase. Was selected among there forms. These are the double-algorithmic function, semi-algorithmic and the double log-inverse function. The study estimated the elasticity of the demand for quality of animal products in the Egyptian market in both urban and rural areas. It was found that these animal. Products, except imported frozen meat are with demand positive demand elasticity for quality, although the values are relatively low, and these values vary between products and between mod and urban. The first allows only one stage of Angle's curve; the second allows two stages while the third allows the three stages (Superior. necessary arid inferior good performance with income's increase. All estimated elasticity of the qualitative demand for animal products in 2009. Were low, but it was considerably higher in urban market (0.27 - 0.07) than those revealed in rural markets (0.1 - 0.01). Such low elasticity of demand for quality is due to the low per capita income level and poor distribution of income, which exacerbates poverty and spread a high percentage of the poor population, which is also impeding the realization of the goods to the specifications associated with expected increase in the marketing costs which leads to higher prices and that may not fit with the low standard of living of the majority of the population, particularly in rural areas. Such expected higher costs are due to required sufficient number of trained personnel to conduct the food Control and availability of modem expanded. Infrastructure, tools and devices, particularly for securing the health specifications. In general there are three types of associated costs with full plication of the health, environmental and commercial standards on food commodities to reach the high line quality. These include: (I) The direct costs resulting from the expansion of administrative and technical personnel of the mandated extra functions of the government employees; (2) The extra activities associated with market performance, whether at the Central level or the local authorities and (3) The additional costs of marketing facilities when the marketing firms commitment to the implementation, of proper storage, transportation, labeling, weights and packaging specifications. Therefore the attainment of food quality faces the challenges of increasing marketing margins, if it has not t corresponded to a sufficient share of the demand for quality in the market, it would be difficult to distribute the animal products with quality specifications in the Egyptian market. Therefore, to bare a portion of these extra costs by the community is a must. It should be considered as social costs, because the application of the quality standards is generates numerous benefits for the Egyptian economy and its consumers are which need future marketing research