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Marketing Premium Food Products In Emerging Economies: The Case Of Macedonian Cheese

Author

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  • Grannis, Jennifer L.
  • Hine, Susan E.
  • Thilmany, Dawn D.

Abstract

Developing food products with higher standards or brands in newly emerging markets presents a challenge to processors. This study focused on attributes that may increase cheese demand in Macedonian. Demand for higher quality, taste, consistency and certified "safe" cheese at premiums is relatively high. Income, region, shopping behavior and various other demographics all delineate potential consumers of premium cheese.

Suggested Citation

  • Grannis, Jennifer L. & Hine, Susan E. & Thilmany, Dawn D., 1999. "Marketing Premium Food Products In Emerging Economies: The Case Of Macedonian Cheese," 1999 Annual Meeting, July 11-14, 1999, Fargo, ND 35675, Western Agricultural Economics Association.
    • Handle: RePEc:ags:waeafa:35675
    DOI: 10.22004/ag.econ.35675
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    File URL: https://ageconsearch.umn.edu/record/35675/files/sp99gr01.pdf
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    Cited by:

    1. Ubilava, David & Foster, Kenneth A., 2007. "Targeting Consumers by Store - The Basis of Increased Sales with Less Advertising," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34909, Southern Agricultural Economics Association.

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    Keywords

    Marketing;

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