IDEAS home Printed from https://ideas.repec.org/p/ags/uwfswp/202944.html
   My bibliography  Save this paper

Food Product Proliferation: A Market Structure Analysis

Author

Listed:
  • Connor, John M.

Abstract

The frequent introduction of avowedly novel products is a common marketing strategy of leading food manufacturers. Over half of all new packaged consumer goods are foods or beverages, yet little is known about the amounts, patterns, and causes of product proliferation. Alternative definitions and analytical models of product proliferation are reviewed, focusing on those derived from Hotelling spatial-equilibrium theory. A simple regression model is used to test the relationship of market structure to the number of new food products introduced. The results verify that food product proliferation is a mode of industry conduct arising from markets characterized by differentiated oligopoly.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Connor, John M., 1980. "Food Product Proliferation: A Market Structure Analysis," Working Papers 202944, University of Wisconsin-Madison, Department of Agricultural and Applied Economics, Food System Research Group.
    • Handle: RePEc:ags:uwfswp:202944
    DOI: 10.22004/ag.econ.202944
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/202944/files/wp-41.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.202944?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:uwfswp:202944. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/dauwius.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.