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Does Using a Personalized Pre-Survey Letter Improve the Response Rate for the June Agricultural Survey in Louisiana?

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  • Gerling, Michael W.
  • Tran, HoaiNam N.
  • Crawford, Sammye
  • Miller, Darcy
  • O'Connor, Terry P.

Abstract

The United States Department of Agriculture’s (USDA) National Agricultural Statistics Service (NASS) surveys farmers and ranchers across the United States and Puerto Rico in order to estimate crops and livestock, assess production practices, and identify economic trends. One of the surveys NASS conducts is the Agricultural Survey, conducted four times a year, (March, June, September and December). June is the base quarter of the survey, and it is the focus of this study. In recent years, NASS’ Louisiana Field Office has used personalized pre-survey letters in an effort to increase the response rate. However, this process is very labor intensive compared to mailing a generic pre-survey letter. Given increasing workloads, the Louisiana Field Office sought to determine whether the practice provided positive return for the time expenditure. This study examines whether personalized pre-survey letters result in a higher survey response rate compared to using generic pre-survey letters.

Suggested Citation

  • Gerling, Michael W. & Tran, HoaiNam N. & Crawford, Sammye & Miller, Darcy & O'Connor, Terry P., 2010. "Does Using a Personalized Pre-Survey Letter Improve the Response Rate for the June Agricultural Survey in Louisiana?," NASS Research Reports 234923, United States Department of Agriculture, National Agricultural Statistics Service.
    • Handle: RePEc:ags:unasrr:234923
    DOI: 10.22004/ag.econ.234923
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    File URL: https://ageconsearch.umn.edu/record/234923/files/louisiana_2010_final.pdf
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    References listed on IDEAS

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    1. repec:ags:unassr:234376 is not listed on IDEAS
    2. Gerling, Michael W. & Tran, HoaiNam N. & Earp, Morgan S. & Crawford, Sammye, 2008. "Nonresponse in Phase III of the Agricultural Resource Management Survey in Louisiana," NASS Research Reports 234376, United States Department of Agriculture, National Agricultural Statistics Service.
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    2. Gerling, Michael W. & Tran, HoaiNam N. & Earp, Morgan S. & O'Connor, Terry P., 2008. "Categorizing Nonresponse Occurring in the 2007 June Area Survey (California, Kansas, New York, Virginia, and Washington)," NASS Research Reports 235028, United States Department of Agriculture, National Agricultural Statistics Service.
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    5. Tran, HoaiNam N. & Gerling, Michael W. & Mitchell, Melissa & Hopper, Rich & O'Connor, Terry, 2012. "Examining Nonresponse Occurring in the National Agricultural Statistics Service’s 2009 Agricultural Resource Management Survey Phase III," NASS Research Reports 234305, United States Department of Agriculture, National Agricultural Statistics Service.

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    Keywords

    Agribusiness; Public Economics;

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