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The Effectiveness of Automated Reminder Messages Used on the 2007 Census of Agriculture and on the National Animal Health Monitoring System 2011 Small Producer Study

Author

Listed:
  • Tran, HoaiNam N.
  • Gerling, Michael W.
  • McCarthy, Jaki S.
  • O'Connor, Terry P.

Abstract

The National Agricultural Statistics Service (NASS) researches the use of automated telephone reminder software to increase survey response rates. The first study consisted of three experiments conducted on a sample of the 2007 Census of Agriculture. The first experiment evaluated the effectiveness of using automated telephone reminders as an addition to the Census of Agriculture’s standard data collection procedures. The second experiment tested whether sending a second postcard reminder to respondents who already received automated telephone and standard postcard reminders increased response rates. The third experiment identified whether sending extra postcard reminders to respondents who received automated telephone reminders increased response rates. The second study was conducted on the NAHMS 2011 Small Producer Study, tested whether using different automated telephone reminder messages improve response rates. Overall, the use of automated telephone reminder software is a promising addition to the tools NASS can use to increase survey response rates. However, further examination is needed to determine the most efficient and effective use of this technology.

Suggested Citation

  • Tran, HoaiNam N. & Gerling, Michael W. & McCarthy, Jaki S. & O'Connor, Terry P., 2012. "The Effectiveness of Automated Reminder Messages Used on the 2007 Census of Agriculture and on the National Animal Health Monitoring System 2011 Small Producer Study," NASS Research Reports 234297, United States Department of Agriculture, National Agricultural Statistics Service.
    • Handle: RePEc:ags:unasrr:234297
    DOI: 10.22004/ag.econ.234297
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    File URL: https://ageconsearch.umn.edu/record/234297/files/2007Census_NAHMS_Final_05152012.pdf
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    References listed on IDEAS

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    1. McCarthy, Jaki S., 2007. "Pre-Recorded Telephone Messages As An Alternative To Follow-Up Survey Reminder Postcards: The Effectiveness Of Autodialer Software Used During The Pennsylvania County Estimates Survey," NASS Research Reports 235046, United States Department of Agriculture, National Agricultural Statistics Service.
    2. McCarthy, Jaki S., 2008. "Pre-Recorded Telephone Messages As An Alternative To Follow-Up Survey Reminder Postcards II: The Effectiveness Of Automated Telephone Reminder Messages Used During The 2007 Pennsylvania County Estimat," NASS Research Reports 235027, United States Department of Agriculture, National Agricultural Statistics Service.
    3. repec:ags:unassr:235046 is not listed on IDEAS
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