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Consumer Acceptance of a New Bacon Substitute

Author

Listed:
  • Corkern, Ray S.
  • Dwoskin, Philip B.

Abstract

A new striplike bacon analog was market tested successfully in Fort Wayne, Ind., from September 1968 through February 1969. The product was introduced with a substantial promotional campaign that emphasized the analog's uniqueness related to health and economy. Sales data from store audits indicate a fairly favorable response by consumers. Ratio of sales, bacon/bacon analog, was 24 to 1 in phase I (heavy promotion period) and 79 to 1 in phase II (little or no promotion). The test product attained a market share of 4 percent initially, which declined to 1.3 at the end of the test period. A fairly strong promotional campaign and some measure of control over display and store stocks will be necessary if a high level of sales is to be maintained. The consumer survey revealed little aversion to a vegetable protein bacon substitute. It also revealed no appreciable substitution effect on bacon sales in the short run.

Suggested Citation

  • Corkern, Ray S. & Dwoskin, Philip B., 1970. "Consumer Acceptance of a New Bacon Substitute," Miscellaneous Publications 323920, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersmp:323920
    DOI: 10.22004/ag.econ.323920
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    File URL: https://ageconsearch.umn.edu/record/323920/files/ERS-454.pdf
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    Cited by:

    1. Lanier, Eleanor B., 1972. "Economics of Agriculture: Reports and Publications Issued or Sponsored by USDA's Economic Research Service, July 1970-June 1971," Miscellaneous Publications 321803, United States Department of Agriculture, Economic Research Service.

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