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Market News Dissemination in the Southwest: How the Feed-Grain and Livestock Industries Obtain and Evaluate Market Information

Author

Listed:
  • Nelson, Paul E., Jr.

Abstract

Excerpts from the report Summary: Farmers and tradesmen in the Southwest like the present system of Federal-State market news reporting, according to the study on which this report is based. Two hundred and one feed-grain and livestock producers and 205 feed-grain and livestock tradesmen were interviewed concerning (1) the information media they use; (2) their use of market information; (3) their evaluation of present information; and (4) projected needs for the future. These respondents were located throughout Arizona, Kansas, New Mexico, Oklahoma, and Texas. The most commonly reported information channel was face-to-face conversation with other farmers or tradesmen. Unfortunately, respondents were unable to report the information media used by their face-to-face informants. Also, only 31 percent of all producers were aware of the extent to which TV, radio, and trade newspapers and magazines rely upon Federal-State market and situation reports as sources for their information.

Suggested Citation

  • Nelson, Paul E., Jr., 1965. "Market News Dissemination in the Southwest: How the Feed-Grain and Livestock Industries Obtain and Evaluate Market Information," Agricultural Economic Reports 307290, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uerser:307290
    DOI: 10.22004/ag.econ.307290
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