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Marketing Research and Its Coordination in USDA: A Historical Approach

Author

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  • Wiser, Vivian
  • Bowers, Douglas E.

Abstract

For nearly 100 years, administration of marketing research within the U.S. Department of Agriculture and related agencies has ranged from nearly complete centralization in one agency to having marketing research in several agencies coordinated at a higher level. Coordination has been the subject of many studies, but no one method has proven entirely satisfactory. Marketing research is a useful case study of the administration of agricultural research.

Suggested Citation

  • Wiser, Vivian & Bowers, Douglas E., 1981. "Marketing Research and Its Coordination in USDA: A Historical Approach," Agricultural Economic Reports 305830, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uerser:305830
    DOI: 10.22004/ag.econ.305830
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    Cited by:

    1. Henneberry, T. J., 2008. "Federal Entomology: Beginnings and Organizational Entities in the United States Department of Agriculture, 1854-2006, with Selected Research Highlights," Agricultural Information Bulletins 309846, United States Department of Agriculture, Economic Research Service.

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