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Consumer Awareness and Use of Unit Pricing

Author

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  • Price, Charlene C.

Abstract

Grocery unit pricing works well for most consumers, according to this 1976 survey of 1,400 food shoppers. Nearly three-fourths of them were aware of unit price labels; most of these claimed that they used unit pricing always or some of the time when food shopping. Meat and poultry unit pricing, compared to other food items, was most often used. Older people, less educated shoppers, and those from low-income households were the least aware of unit pricing. Only 7 percent of the shoppers using unit pricing encountered problems with it.

Suggested Citation

  • Price, Charlene C., 1978. "Consumer Awareness and Use of Unit Pricing," Economics Statistics and Cooperative Services (ESCS) Reports 279710, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uerscs:279710
    DOI: 10.22004/ag.econ.279710
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    File URL: https://ageconsearch.umn.edu/record/279710/files/consumerawarenes30pric.pdf
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    Cited by:

    1. Smith, Richard B. & Brown, Judy A. & Weimer, Jon P., 1979. "Consumer Attitudes Toward Food Labeling and Other Shopping Aids," Agricultural Economic Reports 307872, United States Department of Agriculture, Economic Research Service.

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