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The Hass Avocado Promotion And Research Order: Offsetting Price Impacts From Imports With Advertising And Promotion

Author

Listed:
  • Carman, Hoy F.
  • Rodriguez, Ana Maria

Abstract

Imported avocados, which accounted for less than 1.5 percent of total U.S. avocado supply during the 1970's and 1980's, increased their share to over 44 percent in 2002-03 and further increases are on the horizon. With inelastic demand, imports placed substantial pressure on domestic avocado prices, but demand increases due to generic advertising and promotion, higher consumer incomes and population growth helped offset increased avocado supplies and domestic prices were maintained. The new Hass Avocado Promotion and Research Order will continue to offset a portion of the price impacts of increased imports from Mexico, Chile and other suppliers.

Suggested Citation

  • Carman, Hoy F. & Rodriguez, Ana Maria, 2004. "The Hass Avocado Promotion And Research Order: Offsetting Price Impacts From Imports With Advertising And Promotion," Working Papers 11942, University of California, Davis, Department of Agricultural and Resource Economics.
    • Handle: RePEc:ags:ucdavw:11942
    DOI: 10.22004/ag.econ.11942
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    Cited by:

    1. Nalampang, Sikavas & Tantiwongampai, Wirusana & Evans, Edward A., 2006. "Potential Impacts of Avocado Imports from Mexico on the Florida Avocado Industry," 2006 Annual meeting, July 23-26, Long Beach, CA 21116, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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    Marketing;

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