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Current Practices and Trends in Marketing Western Iceberg Lettuce in Relation to Other Produce

Author

Listed:
  • Rij, Roger E.
  • Hinds, Russell H., Jr.
  • Hinsch, R. Tom
  • Harris, C. Max

Abstract

Excerpt from the report: Shipments of Western iceberg lettuce account for approximately 20 percent of all carlots of fresh fruits and vegetables shipped from California. Agricultural engineers in the Agricultural Research Service, U.S. Department of Agriculture, have developed a mechanical lettuce harvester. With present packaging methods, the machine is limited by the rate at which the crew can trim and pack the lettuce coming off the machine. The purpose of the study was to provide up-to-date information on current practices, trends, and problems that are encountered during the handling and marketing of lettuce and to determine changes other commodity groups are making.

Suggested Citation

  • Rij, Roger E. & Hinds, Russell H., Jr. & Hinsch, R. Tom & Harris, C. Max, 1976. "Current Practices and Trends in Marketing Western Iceberg Lettuce in Relation to Other Produce," Marketing Research Reports 313770, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313770
    DOI: 10.22004/ag.econ.313770
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