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Pricing Performance in Marketing Fresh Winter Tomatoes

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  • Bohall, Robert W.

Abstract

Price analysis was used to determine if the behavior of weekly tomato prices at shipping points and wholesale terminal markets is generally consistent with a competitive marketing system. Results indicated that the winter tomato market in 1966-68 performed in an orderly and competitive manner. Prices were established at different locations that were consistent with marketing costs--transportation, storage, and handling. Prices at all locations in the marketing system were closely correlated. Margins were related to the distance transported and the price of the commodity. Shipping-point prices of tomatoes were inversely related to the supply of produce available. Wholesale terminal market prices directly responded to shifts in shipping-point prices. The marketing system for fresh tomatoes generally performed efficiently in establishing prices that cleared the supply of perishable produce each day and week of the marketing season.

Suggested Citation

  • Bohall, Robert W., 1972. "Pricing Performance in Marketing Fresh Winter Tomatoes," Marketing Research Reports 313726, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313726
    DOI: 10.22004/ag.econ.313726
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    File URL: https://ageconsearch.umn.edu/record/313726/files/mrr977.pdf
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    Citations

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    Cited by:

    1. Tomek, William G. & Robinson, Kenneth L., 1977. "PART V. Agricultural Price Analysis and Outlook," AAEA Monographs, Agricultural and Applied Economics Association, number 337217, january.
    2. Bohall, Robert W., 1972. "Pricing Performance in Marketing Fresh Winter Carrots," Marketing Research Reports 313720, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    3. Lanier, Eleanor B., 1974. "Economics of Agriculture: Reports and Publications Issued or Sponsored by USDA's Economic Research Service, July 1971-June 1972," Miscellaneous Publications 321804, United States Department of Agriculture, Economic Research Service.
    4. Griffith, Garry R., 1975. "A Cross-Spectral Approach To Measuring Pricing Efficiency In The New South Wales Pigmeat Market," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 43(04), pages 1-21, December.
    5. VanSickle, John J. & Alvarado, Guillermo E., 1983. "Florida Tomato Market Order Restrictions - An Analysis Of Their Effects And Implementation," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 15(1), pages 1-6, July.

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