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Promotional Activities of Agricultural Groups

Author

Listed:
  • Twining, Carl R.
  • Henderson, Peter L.

Abstract

Excerpts from the report: Specific objectives of this study are as follows: (1) To provide current data on the expenditures of farm groups, and (2) to determine changes since 1958 in (a) the number and types of agricultural groups engaged in sales promotional activities for U.S. farm products; (b) the volume of funds expended to promote each class of products and to conduct the various promotional activities; (c) the nature and scope of promotional programs; and (d) methods of financing programs and source of funds. This report is based on the results of a mail survey of all known organized farm groups in the United States. Followup personal interviews were used to gain information from those not responding to the initial mail questionnaire.

Suggested Citation

  • Twining, Carl R. & Henderson, Peter L., 1965. "Promotional Activities of Agricultural Groups," Marketing Research Reports 313360, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313360
    DOI: 10.22004/ag.econ.313360
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    File URL: https://ageconsearch.umn.edu/record/313360/files/mrr742.pdf
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    Citations

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    Cited by:

    1. Lee, Jonq-Ying, 1981. "Generic Advertising, Fob Price Promotion, And Fob Revenue: A Case Study Of The Florida Grapefruit Juice Industry," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 13(2), pages 1-10, December.
    2. True, Arthur W. & Hardaway, Irene L., 1967. "Economics of Agriculture -- Reports and Publications Issued or Sponsored by USDA's Economic Research Service, October 1965-September 1966," Miscellaneous Publications 321238, United States Department of Agriculture, Economic Research Service.

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