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Competitive Practices in Marketing Florida and Texas Fresh Grapefruit

Author

Listed:
  • Manley, William T.
  • Chapman, W. Fred, Jr.
  • Capel, George L.
  • Sorensen, Harold B.

Abstract

Excerpt from the report: The purpose of this study is to provide information which will assist citrus producers and marketing agencies in Florida and Texas in making longrun production and marketing decisions. Information about the competitive position of the two areas is needed, particulary as Texas again assumes a major role in grapefruit production. Specifically, this research is directed toward an assessment of competitive practices in terminal market areas in which Florida and Texas grapefruit compete. This evaluation is based on information obtained from terminal market receivers about (a) characteristics of firms engaged in marketing, (b) volumes handled, (c) types of fruit handled from the various areas of production, (d) operational procedures of firms, (e) problems encountered in marketing, (f) decisions of marketing firms relative to buying practices, and (g) reactions to the prospect of Texas again assuming a major role in grapefruit production

Suggested Citation

  • Manley, William T. & Chapman, W. Fred, Jr. & Capel, George L. & Sorensen, Harold B., 1963. "Competitive Practices in Marketing Florida and Texas Fresh Grapefruit," Marketing Research Reports 313332, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313332
    DOI: 10.22004/ag.econ.313332
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    Keywords

    Crop Production/Industries; Marketing;

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