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Use and Promotion of Dairy Products in Public Eating Places

Author

Listed:
  • Clement, Wendell E.

Abstract

Excerpt from the report: This study is part of a broad program of research designed to aid in expanding markets for farm products. Market expansion is particularly needed for dairy products in view of the persistent gap between production and consumption. Public eating places are a significant force in the distribution of food and are strategically located to influence the market for individual products. This report attempts to evaluate the role of public eating places in the distribution of dairy products and to assess the problems and opportunities of expanding demand in these outlets by means of improved merchandising and promotional practices.

Suggested Citation

  • Clement, Wendell E., 1963. "Use and Promotion of Dairy Products in Public Eating Places," Marketing Research Reports 313331, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313331
    DOI: 10.22004/ag.econ.313331
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