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Changes in the Market Structure of the Breakfast Foods Industry

Author

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  • Heid, Walter G., Jr.

Abstract

Excerpts from the report Preface: In this report important structural changes in the breakfast foods industry from 1947-49 to 1961 are examined. Concentration of the industry, channels of distribution, degree of product differentiation, and conditions of entry are the predominant aspects of market structure considered. The performance, or economic results of changes in the structure of the breakfast foods industry, is measured in terms of technological progress, competition, changes in farm-retail price spreads, and profits. Specific changes in the price spreads and margins of corn flakes and rolled oats, the two most important varieties of breakfast foods, are analyzed in detail. Data were obtained by personal interviews with breakfast food manufacturers and from many secondary sources as indicated in the bibliography.

Suggested Citation

  • Heid, Walter G., Jr., 1963. "Changes in the Market Structure of the Breakfast Foods Industry," Marketing Research Reports 313328, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313328
    DOI: 10.22004/ag.econ.313328
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