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Homemakers' Opinions About Fibers in Selected Household Items: A Nationwide Survey

Author

Listed:
  • Clayton, L. Yvonne
  • Sherman, Lorna R.

Abstract

Excerpts from the report: This report concerns homemakers' attitudes toward fibers in selected household products. It is one of a group of studies conducted by the Special Surveys Branch, Standards and Research Division, Statistical Reporting Service (SRS) , U.S. Department of Agriculture (USDA) , to determine consumer reactions to agricultural products. The study was designed to provide the cotton and wool industries and USDA with guidelines for product research and improvement based on expressed consumer needs. When homemakers shop for household textile items, durability and ease of cars are their chief considerations, according to a nationwide consumer survey conducted by the U.S. Department of Agriculture in the fall of 1969. Items focused on in the survey were sheets, blankets, room-size rugs, tablecloths, bedspreads, scatter rugs, draperies, curtains, and yard goods for home sewing.

Suggested Citation

  • Clayton, L. Yvonne & Sherman, Lorna R., 1972. "Homemakers' Opinions About Fibers in Selected Household Items: A Nationwide Survey," Marketing Research Reports 312170, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:312170
    DOI: 10.22004/ag.econ.312170
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    File URL: https://ageconsearch.umn.edu/record/312170/files/mrr958.pdf
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    Cited by:

    1. Hager, Christine J., 1979. "Factors Affecting Fiber Consumption in Household Textiles," Economics Statistics and Cooperative Services (ESCS) Reports 339118, United States Department of Agriculture, Economic Research Service.

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