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Homemakers' Opinions About Dairy Products and Imitations: A Nationwide Survey

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  • Jones, Judith Lea

Abstract

Excerpts from the report: This study of homemakers' opinions about dairy and imitation dairy products was undertaken to provide insight into ways of planning programs of research, education, and information for the mutual benefit of the consumer and the dairy industry. Findings are based on personal interviews with 2,219 homemakers from mid-June through July 1970. These homemakers were from a cross section of private households in both rural and urban areas throughout the conterminous United States. Respondents were selected entirely by area probability sampling procedures. The eligible respondent was defined as the household member who usually decides which foods are to be bought for the household's use. This definition permitted some male respondents to be included in the study.

Suggested Citation

  • Jones, Judith Lea, 1973. "Homemakers' Opinions About Dairy Products and Imitations: A Nationwide Survey," Marketing Research Reports 312165, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:312165
    DOI: 10.22004/ag.econ.312165
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