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Homemakers' Opinions About and Preferences for Broiler-Fryers and Turkeys

Author

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  • Knott, Edward M.

Abstract

Excerpt from the report: This study was designed to provide an up-to-date evaluation of the household market for poultry and was, in part, a replication of work conducted by the U.S. Department of Agriculture in 1956. The overall objective was to obtain current information from homemakers on some of the factors influencing the demand for poultry and to provide insights into the measures that might be taken to market poultry more effectively. The current findings are based upon personal interviews with 2,663 homemakers. These homemakers represented a cross-section of private households in both rural and urban areas throughout the United States, excluding Alaska and Hawaii, and were selected from households in which meals were served. Respondents were selected entirely by area probability sampling procedures.

Suggested Citation

  • Knott, Edward M., 1966. "Homemakers' Opinions About and Preferences for Broiler-Fryers and Turkeys," Marketing Research Reports 312157, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:312157
    DOI: 10.22004/ag.econ.312157
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    File URL: https://ageconsearch.umn.edu/record/312157/files/mrr760.pdf
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    Cited by:

    1. Benson, Verel W. & Witzig, Thomas J., 1977. "The Chicken Broiler Industry: Structure, Practices, and Costs," Agricultural Economic Reports 305699, United States Department of Agriculture, Economic Research Service.

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