IDEAS home Printed from https://ideas.repec.org/p/ags/uamsmr/311147.html
   My bibliography  Save this paper

Floral Marketing by Wholesale Growers in New York and Chicago

Author

Listed:
  • Moore, Elmer J.

Abstract

Excerpts from the report Preface: Greenhouse and nursery products are an important source of income for farmers in many areas. The Department of Agriculture has estimated that in 1958 farmers' total cash receipts from these products were $632,000,000. The present study, which deals with cut flowers and potted plants in the Chicago and New York City market areas, is part of a broad program of research aimed at improving marketing efficiency and expanding markets for farm products. This is the second report from a study of floricultural marketing in the New York and Chicago market areas. It is concerned with marketing at the wholesale grower level. It describes (1) the volume of sales and floral commodities sold; (2) marketing methods, practices, and policies; (3) marketing services available; (4) cost of marketing; and (5) gross returns per square foot of greenhouse area. Also, it evaluates the impact of marketing channels, practices, and pattern of distribution on marketing costs.

Suggested Citation

  • Moore, Elmer J., 1959. "Floral Marketing by Wholesale Growers in New York and Chicago," Marketing Research Reports 311147, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311147
    DOI: 10.22004/ag.econ.311147
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/311147/files/mrr323.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.311147?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Eley, Cleveland P., 1967. "Annotated Bibliography of Floriculture and Ornamental Horticulture: Marketing and Other Economic Information," Miscellaneous Publications 321182, United States Department of Agriculture, Economic Research Service.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:uamsmr:311147. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/amsgvus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.