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Wholesaling Floral Commodities in the Chicago and New York City Markets

Author

Listed:
  • Moore, Elmer J.

Abstract

Excerpts from the report Preface: This is the first of a series of reports presenting the results of research undertaken in floricultural marketing in the Chicago and New York wholesale market areas. The object of this research is to determine the marketing services required at the wholesale level to stimulate the marketing of cut flowers and potted plants; and to determine the impact on cost of marketing these products in an expanded market. This report determines for these two wholesale markets: (1) sources of supply and wholesale dollar value of floral commodities marketed; (2) marketing functions performed for suppliers and buyers of floral commodities; (3) marketing methods, practices, and policies used; (4) distribution practices; and (5) estimated cost of marketing floral commodities.

Suggested Citation

  • Moore, Elmer J., 1957. "Wholesaling Floral Commodities in the Chicago and New York City Markets," Marketing Research Reports 310483, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:310483
    DOI: 10.22004/ag.econ.310483
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    File URL: https://ageconsearch.umn.edu/record/310483/files/mrr175.pdf
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    Cited by:

    1. Rada, Edward L., 1960. "Floral Wholesaling in Southern California: An Economic Analysis," Marketing Research Reports 311321, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    2. Eley, Cleveland P., 1967. "Annotated Bibliography of Floriculture and Ornamental Horticulture: Marketing and Other Economic Information," Miscellaneous Publications 321182, United States Department of Agriculture, Economic Research Service.

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