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Estratégias das cooperativas de laticínios no Estado de São Paulo: Caso Cooperativa de Laticínios de Sorocaba: COLASO

Author

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  • Panzutti, Ralph

Abstract

Este estudo analisa de que forma o empreendimento cooperativo pode atuar para atender às exigências do mercado externo competitivo e também do seu próprio mercado formado pelos seus fornecedores. Privilegia-se a perspectiva do investimento e do processo de fidelização dos cooperados. Tomando como fonte básica de dados os documentos internos da cooperativa COLASO, foram levantados os investimentos realizados no período de 1970 a 2004 para a industrialização do leite e seus derivados. Os resultados obtidos indicam que, no que se refere ao denominado problema do horizonte, não se sustenta a afirmação de que as cooperativas tendem a rejeitar estratégias que impliquem investimentos por longos períodos para viabilizar projetos de diferenciação de produtos. Também não se sustenta a idéia de que o desvio da produção pode promover a perda do valor dos investimentos realizados.

Suggested Citation

  • Panzutti, Ralph, 2006. "Estratégias das cooperativas de laticínios no Estado de São Paulo: Caso Cooperativa de Laticínios de Sorocaba: COLASO," 44th Congress, July 23-27, 2006, Fortaleza, Ceará, Brazil 149194, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).
    • Handle: RePEc:ags:sobr06:149194
    DOI: 10.22004/ag.econ.149194
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