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Pontos De Venda De Alimentos: Uma Análise Do Perfil De Compra Dos Consumidores De Carne Bovina E Flv

Author

Listed:
  • Moura, Thaís Lacava de
  • Silva, Andrea Lago da
  • Viana, Adriana Backx Noronha
  • Batalha, Mario Otavio

Abstract

As variáveis sócio-demográficas são um dos fatores que mais influenciam a escolha dos formatos de varejo do consumidor para a compra de alimentos. Ao analisar essas variáveis e a provável associação com a compra de alimentos, é possível desenhar um perfil dos consumidores que freqüentam os formatos de varejos de alimentos. O propósito deste artigo é identificar o perfil dos consumidores que freqüentam os diversos formatos de varejo de alimentos em 4 capitais brasileiras para a compra de carne bovina e frutas, legumes e verduras (FLV). Após a identificação do perfil de compra dos consumidores será possível saber a preferência de compra de carne bovina e FLV por gênero, faixa etária, nível de renda, formação educacional, número de pessoas por domicílio e no caso da mulher trabalhar fora.

Suggested Citation

  • Moura, Thaís Lacava de & Silva, Andrea Lago da & Viana, Adriana Backx Noronha & Batalha, Mario Otavio, 2006. "Pontos De Venda De Alimentos: Uma Análise Do Perfil De Compra Dos Consumidores De Carne Bovina E Flv," 44th Congress, July 23-27, 2006, Fortaleza, Ceará, Brazil 148730, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).
  • Handle: RePEc:ags:sobr06:148730
    DOI: 10.22004/ag.econ.148730
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