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Fluxo De Comercialização De Hortaliças Produzidas Na Região Alto Cabeceiras Do Tietê

Author

Listed:
  • Sato, Geni Satiko
  • Martins, Sonia Santana
  • De Carvalho, Yara Maria Chagas
  • Milani, Aline A.
  • Cunha, Rodrigo Pinheiro

Abstract

O artigo analisa o fluxo de comercialização de hortaliças produzidas na região Alto Cabeceiras do Tietê, no cinturão verde, próximo à cidade de São Paulo. A metodologia utilizada foi o levantamento de campo junto à varejistas próximos à região produtora através de questionário estruturado. As hortaliças são vendidas diretamente ao pequeno varejo, a supermercados, para atacadistas regionais e intermediários. Observou-se que para os casos da alface e brócolis, a participação do produtor no preço final é em média maior quando vendido diretamente ao pequeno varejo ou àcentral de compras de supermercados. A venda no mercado local também apresentou ser uma opção de melhor remuneração para o produtor. O crescimento de vendas às centrais de compra de supermercados ainda é limitado, devido às exigências de padronização e qualidade requeridas, que os produtores locais não conseguem cumprir.

Suggested Citation

  • Sato, Geni Satiko & Martins, Sonia Santana & De Carvalho, Yara Maria Chagas & Milani, Aline A. & Cunha, Rodrigo Pinheiro, 2006. "Fluxo De Comercialização De Hortaliças Produzidas Na Região Alto Cabeceiras Do Tietê," 44th Congress, July 23-27, 2006, Fortaleza, Ceará, Brazil 148149, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).
    • Handle: RePEc:ags:sobr06:148149
    DOI: 10.22004/ag.econ.148149
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    Cited by:

    1. Camille L. Nolasco & Luciana S. Soler & Marcos W. D. Freitas & Myanna Lahsen & Jean P. H. B. Ometto, 2017. "Scenarios of Vegetable Demand vs. Production in Brazil: The Links between Nutritional Security and Small Farming," Land, MDPI, vol. 6(3), pages 1-19, July.

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    Keywords

    Crop Production/Industries; Marketing;

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