IDEAS home Printed from https://ideas.repec.org/p/ags/saeana/47152.html
   My bibliography  Save this paper

The Role of Media in Shaping the Consumers’ Food Risk Perception and Behavior: A Case Study of Spinach Recall

Author

Listed:
  • Rimal, Arbindra
  • Onyango, Benjamin M.
  • Miljkovic, Dragan
  • Hallman, William K.

Abstract

A clear understanding of consumers’ perception and attitude toward food risk and their behavior to food recall is important in order to develop an effective crisis management program at the firm level as well as at the government level. This study will develop food risk profiles of US consumers based on their perceived food safety risk and attitude toward food safety. The role of media usage in shaping the risk profile will be examined. The preliminary results suggest that the risk profiles of households were shaped by media usage. While the “accountables” were more likely to search internet or get news from internet, the “conservatives” usually watched news on local TV.

Suggested Citation

  • Rimal, Arbindra & Onyango, Benjamin M. & Miljkovic, Dragan & Hallman, William K., 2008. "The Role of Media in Shaping the Consumers’ Food Risk Perception and Behavior: A Case Study of Spinach Recall," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 47152, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeana:47152
    DOI: 10.22004/ag.econ.47152
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/47152/files/Risk_profile_Rimal_SAEA09.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.47152?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Agribusiness; Food Consumption/Nutrition/Food Safety;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:saeana:47152. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/saeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.