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Consumer Response to Genetically Modified Foods

Author

Listed:
  • Brant, Molly
  • Tilley, Daniel S.
  • Mowen, John C.

Abstract

The consumer trait and characteristic identification, and corresponding relationship to the genetically modified food product's negative reactions was determined from a 354 respondent, 130 item mailed survey. The survey and partially mediated model from Mowen's 3M Model of Personality and Motivation explained how personality traits influence genetically modified food reactions.

Suggested Citation

  • Brant, Molly & Tilley, Daniel S. & Mowen, John C., 2005. "Consumer Response to Genetically Modified Foods," 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas 35639, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeafl:35639
    DOI: 10.22004/ag.econ.35639
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    Keywords

    Consumer/Household Economics;

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