IDEAS home Printed from https://ideas.repec.org/p/ags/saeafl/35503.html
   My bibliography  Save this paper

Does Institutional Loyalty Hypothesis Really Work?: The Case of MTSU Student and Employee Preferences toward MTSU-Produced Milk

Author

Listed:
  • Djunaidi, Harjanto
  • Johnston, Tony V.
  • Redd, Tim

Abstract

Proponents of the institutional loyalty hypothesis suggest that students and/or employees of educational institutions are motivated to buy and willing to pay premium prices for products that carry the institution's name. This hypothesis is rejected based on ANOVA, Post Hoc, and cross tabulation tests.

Suggested Citation

  • Djunaidi, Harjanto & Johnston, Tony V. & Redd, Tim, 2005. "Does Institutional Loyalty Hypothesis Really Work?: The Case of MTSU Student and Employee Preferences toward MTSU-Produced Milk," 2005 Annual Meeting, February 5-9, 2005, Little Rock, Arkansas 35503, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeafl:35503
    DOI: 10.22004/ag.econ.35503
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/35503/files/sp05dj01.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.35503?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Consumer/Household Economics;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:saeafl:35503. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/saeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.