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The Effectiveness of Generic vs. Branded Advertising: The Case of U.S. Dairy Promotion

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  • Kaiser, Harry M.
  • Liu, Donald J.

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Suggested Citation

  • Kaiser, Harry M. & Liu, Donald J., 1996. "The Effectiveness of Generic vs. Branded Advertising: The Case of U.S. Dairy Promotion," Economic Evaluation of Commodity Promotion Programs in the Current Legal and Political Environment, October 7-8, 1996, Monterey, California 279661, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr696o:279661
    DOI: 10.22004/ag.econ.279661
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    File URL: https://ageconsearch.umn.edu/record/279661/files/rrp-nec63-1996-10-0007.pdf
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    References listed on IDEAS

    as
    1. Liu, Donald J. & Kaiser, Harry M. & Forker, Olan D. & Mount, Timothy D., 1990. "An Economic Analysis Of The U.S. Generic Dairy Advertising Program Using An Industry Model," Northeastern Journal of Agricultural and Resource Economics, Northeastern Agricultural and Resource Economics Association, vol. 19(1), pages 1-12, April.
    2. Jarque, Carlos M. & Bera, Anil K., 1980. "Efficient tests for normality, homoscedasticity and serial independence of regression residuals," Economics Letters, Elsevier, vol. 6(3), pages 255-259.
    3. Engle, Robert F, 1982. "Autoregressive Conditional Heteroscedasticity with Estimates of the Variance of United Kingdom Inflation," Econometrica, Econometric Society, vol. 50(4), pages 987-1007, July.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Ferrier, Peyton & Lamb, Russell, 2007. "Government regulation and quality in the US beef market," Food Policy, Elsevier, vol. 32(1), pages 84-97, February.

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    Keywords

    Livestock Production/Industries; Marketing;

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