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PICKING THE WINNERS: Increasing Your Return on Investment from Value Added Marketing

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  • Yokon, John C.

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  • Yokon, John C., 1994. "PICKING THE WINNERS: Increasing Your Return on Investment from Value Added Marketing," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279589, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:rr6394:279589
    DOI: 10.22004/ag.econ.279589
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    Keywords

    Financial Economics; Marketing;

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