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Comparison of Perception of Risk and Willingness to Consume GM Foods

Author

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  • Wachenheim, Cheryl J.
  • Nganje, William E.
  • Lesch, William C.

Abstract

The dichotomy between perceptions of the acceptability of risk associated with genetically modified (GM) foods and willingness to consume GM foods is investigated. Results indicate that some consumers are willing to consume GM foods even though they may perceive such foods as somewhat unsafe, with determinants such as self-perceived knowledge about the availability of GM foods and altruistic motives having positive and significant impacts on their consumption decision. Efforts towards decreasing perceptions of risk and ultimately increasing acceptance of, and demand for, GM foods should address issues related to their altruistic characteristics and outrage.

Suggested Citation

  • Wachenheim, Cheryl J. & Nganje, William E. & Lesch, William C., 2008. "Comparison of Perception of Risk and Willingness to Consume GM Foods," Agribusiness & Applied Economics Report 6876, North Dakota State University, Department of Agribusiness and Applied Economics.
    • Handle: RePEc:ags:nddaae:6876
    DOI: 10.22004/ag.econ.6876
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    Cited by:

    1. Kubitzki, S. & Henseleit, M. & Herrmann, R., 2010. "Informationsgewinn und Markttransparenz durch Labeling? – Eine kritische Würdigung der neuen Lebensmittelkennzeichnung „Ohne Gentechnik“," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 45, March.

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    Keywords

    Food Consumption/Nutrition/Food Safety;

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