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Project Report: A Market Opportunity Study For The Development Of A New Oncology Service In The Veterinary Teaching Hospital

Author

Listed:
  • Larsen, Eric R.
  • Lloyd, James W.

Abstract

Current trends in veterinary medicine indicate the potential need for several new services within the VTH. Based on focus groups and practitioner surveys conducted in late 1998 and early 1999, potential new services could include oncology, overnight emergency, behavior medicine, dentistry, equine sports medicine and exotic animal medicine. Of these, an oncology service is currently being considered based on internal staff recommendations coupled with survey and focus group information supporting demand for the service. Different from past new services, the oncology service was also earmarked to undergo a formal market study to determine the full potential of the opportunity and to more clearly establish the goals and objectives within the service.

Suggested Citation

  • Larsen, Eric R. & Lloyd, James W., 2000. "Project Report: A Market Opportunity Study For The Development Of A New Oncology Service In The Veterinary Teaching Hospital," Staff Paper Series 11692, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    • Handle: RePEc:ags:midasp:11692
    DOI: 10.22004/ag.econ.11692
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