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Strategic Alliances: Creating Long Term Success

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  • Whipple, Judith M.
  • Frankel, Robert

Abstract

Given today's increasingly competitive environment, firms in every industry are searching for new ways to increase their competitive advantage. Many firms have realized that, due to a variety of different reasons (e.g., fast-paced technological advances), significant performance improvements cannot be achieved alone. As such, the traditional response of performance enhancement through acquisition is no longer the only option. Strategic alliances are a new alternative that enable partnering firms to combine their individual strengths while compensating for their internal resource scarcities without making the investment required for actual ownership. While interest in alliances is growing, firms are often unsure how to build and maintain successful alliances. This research examines alliances between manufacturers and their suppliers in the food and health/personal care industries to determine what factors lead to successful, long term alliances.

Suggested Citation

  • Whipple, Judith M. & Frankel, Robert, 1999. "Strategic Alliances: Creating Long Term Success," Staff Paper Series 11611, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    • Handle: RePEc:ags:midasp:11611
    DOI: 10.22004/ag.econ.11611
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    File URL: https://ageconsearch.umn.edu/record/11611/files/sp99-16.pdf
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    Cited by:

    1. Ortmann, Gerald F., 2000. "Promoting competitiveness in South African agriculture and agribusiness: The role of institutions," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 39(4), pages 1-33, March.
    2. Davies, Terry & Konisky, David M., 2000. "Environmental Implications of the Foodservice and Food Retail Industries," Discussion Papers 10761, Resources for the Future.

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    Keywords

    Farm Management;

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