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The Use of Planning on a Family Farm to Identify Growth Strategies Required to Achieve Medium and Long-Term Goals; A Case Study

Author

Listed:
  • Stanley, R.A.
  • Shadbolt, N.M.
  • Gardner, J.W.M.

Abstract

A case study approach was used to apply a strategic planning process to a family farm to identify the growth required for the business to survive and achieve long term goals. To develop growth strategies for success, past and current business performance was evaluated and business and family goals identified The analysis indicated that its current performance would not meet the needs or fulfil the goals of the family in the medium to long-term. The family required a compound, real increase in equity of 3.18% per year to achieve its long-term goal. Methods were explored by which this could be achieved while at the same time providing for the changing needs of the family’s lifecycle.

Suggested Citation

  • Stanley, R.A. & Shadbolt, N.M. & Gardner, J.W.M., 1999. "The Use of Planning on a Family Farm to Identify Growth Strategies Required to Achieve Medium and Long-Term Goals; A Case Study," 12th Congress, Durban, South Africa, July 18-24, 1999 346522, International Farm Management Association.
    • Handle: RePEc:ags:ifma99:346522
    DOI: 10.22004/ag.econ.346522
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    Keywords

    Farm Management;

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