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Process of Strategic Adjustment of Rural Enterprises in the Region of Garca, SP-Brazil

Author

Listed:
  • Neubern, Fernando Jacob
  • Peres, Fernando Curi
  • Cestari, Pedro Marcio J.

Abstract

Since the beginning of the eighties prices received by farmers have decreased sharply in Brazil The country economy was relatively closed to the rest of the world with just a small percentage of its GDP going to foreign countries. Beginning in the early nineties, the economy started a process of opening its frontiers to foreign trade. This study addresses the problem situation of how farmers adjusted their business to the new competitive environment they faced. A questionnaire was applied to a sample of farmers of the Vera Cruz and Garca regions of Sao Paulo State who have been farming since 1980. The region, initially specialized in coffee production, changed into a more diversified area. Other findings show that several modern management techniques were used, both to maintain profits and to reduce risks associated with farming, as a result of increased competition.

Suggested Citation

  • Neubern, Fernando Jacob & Peres, Fernando Curi & Cestari, Pedro Marcio J., 1999. "Process of Strategic Adjustment of Rural Enterprises in the Region of Garca, SP-Brazil," 12th Congress, Durban, South Africa, July 18-24, 1999 346516, International Farm Management Association.
    • Handle: RePEc:ags:ifma99:346516
    DOI: 10.22004/ag.econ.346516
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    Keywords

    Farm Management;

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