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Roadside Selling

Author

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  • Clayton, Jeremy J.A.

Abstract

This paper is intended to show the basic parameters of Roadside Selling in order to achieve maximum profit for the business as a whole. It is based on personal experience of both growing crops and retailing. In Roadside Selling the overall image is of paramount importance. I strongly believe that the keys to success are: quality, price, service and not trying to compete with multiple retailers. Our customers tend not to come to us from necessity, but rather because of what is being offered is perceived to be of better value.

Suggested Citation

  • Clayton, Jeremy J.A., 1995. "Roadside Selling," 10th Congress, The University of Reading, UK, July 10-15, 1995 346288, International Farm Management Association.
    • Handle: RePEc:ags:ifma95:346288
    DOI: 10.22004/ag.econ.346288
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    Keywords

    Agricultural and Food Policy;

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