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PR - Proposed Procurement Marketing Framework For Potato Processing Companies

Author

Listed:
  • Strydom, D.B.
  • Willemse, B.J.
  • van Zyl, H.

Abstract

The potato processing industry production has increased over the last few years with as much as 143% within 10 years; together with this there is also an increased growth in the import of frozen fries. This puts direct pressure on the processing companies to procure good quality potatoes at reasonable prices, in order to remain competitive. The aim of this paper is to develop a procurement marketing framework that will assist processing companies with the establishment of longer term contracts and relationships with producers as suppliers. This framework is constructed by evaluating the needs of producers, transaction costs, the profit margins, price risks and incentives such as Decision Support Models.

Suggested Citation

  • Strydom, D.B. & Willemse, B.J. & van Zyl, H., 2013. "PR - Proposed Procurement Marketing Framework For Potato Processing Companies," 19th Congress, Warsaw, Poland, 2013 345700, International Farm Management Association.
  • Handle: RePEc:ags:ifma13:345700
    DOI: 10.22004/ag.econ.345700
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    References listed on IDEAS

    as
    1. Shiimi, T. & Taljaard, Pieter R. & Jordaan, Henry, 2010. "Transaction Costs and Cattle Farmers' Choice of Marketing Channels in North-Central Namibia," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 96641, African Association of Agricultural Economists (AAAE).
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    Keywords

    Marketing; Industrial Organization;

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