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Exploring Visitors' Profiles of Pick-Your-Own Farms in Japan

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  • Ohe, Yasuo

Abstract

This paper examined a recent trend of rural orientation in Japan from a perspective ofdiversification of rural economy. Firstly, recent trend of rising number of entrants to farming understood as a part of growing interest for rural life-style. Secondly,characteristics of visitors to pick-your-own farms were examined by statistical tests. Characteristics of up-market and niche market are revealed, which was roughly identical with the findings in the European countries such as those who have higher academic background, higher orientation for outdoor recreation, and are severe on quality of services and goods they receive. Thus, it is necessary to provide authentic quality of the service and goods on the one hand and preserve the rural environment on the other. Therefore farm policy integrating farming and rural policy measures will be necessary further.

Suggested Citation

  • Ohe, Yasuo, 2003. "Exploring Visitors' Profiles of Pick-Your-Own Farms in Japan," 14th Congress, Perth, Western Australia, August 10-15, 2003 24389, International Farm Management Association.
    • Handle: RePEc:ags:ifma03:24389
    DOI: 10.22004/ag.econ.24389
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    File URL: https://ageconsearch.umn.edu/record/24389/files/cp03oh01.pdf
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    References listed on IDEAS

    as
    1. Ohe, Yasuo, 2001. "Farm Pluriactivity and Contribution to Farmland Preservation: A Perspective on Evaluating Multifunctionality from Mountainous Hiroshima, Japan," Japanese Journal of Agricultural Economics (formerly Japanese Journal of Rural Economics), Agricultural Economics Society of Japan (AESJ), vol. 3.
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