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Kommunikation zu Bio-Lebensmitteln: Welche Instrumente und Botschaften stärken Verbrauchervertrauen?

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  • Di Guida, Nina
  • Schipmann-Schwarze, Christin
  • Christoph-Schulz, Inken

Abstract

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  • Di Guida, Nina & Schipmann-Schwarze, Christin & Christoph-Schulz, Inken, 2022. "Kommunikation zu Bio-Lebensmitteln: Welche Instrumente und Botschaften stärken Verbrauchervertrauen?," 62nd Annual Conference, Stuttgart, Germany, September 7-9, 2022 329608, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi22:329608
    DOI: 10.22004/ag.econ.329608
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    References listed on IDEAS

    as
    1. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
    2. Samia Ayyub & Xuhui Wang & Muhammad Asif & Rana Muhammad Ayyub, 2018. "Antecedents of Trust in Organic Foods: The Mediating Role of Food Related Personality Traits," Sustainability, MDPI, vol. 10(10), pages 1-17, October.
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    Keywords

    Consumer/Household Economics; Marketing;

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