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Employer Branding in der Ernährungswirtschaft - Qualitative Exploration zentraler Arbeitgebermerkmale

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  • Wangerow, Anna

Abstract

Der demographische Wandel in Deutschland führt zu einem sinkenden Arbeitskräftepotenzial. Unternehmen aus der Ernährungswirtschaft sehen sich sowohl mit einem quantitativen als auch einem qualitativen Mangel an Arbeitskräften konfrontiert und konkurrieren um qualifi-zierte Nachwuchskräfte. Das Employer Branding stellt eine Rekrutierungsmaßnahme dar, mit dem Ziel, sich durch die Signalisierung entscheidungsrelevanter Arbeitgebermerkmale, als attraktiven Arbeitgeber im Wettbewerb zu positionieren. Die vorliegenden Ergebnisse auf Basis von explorativen Interviews geben Aufschluss darüber, welche Arbeitgebermerkmale im Rahmen der Arbeitgeberwahl entscheidungsrelevant sind. Zentrale Merkmale stellen das Arbeitsklima, die Corporate Social Responsibility sowie das Gehalt dar. Die ermittelten Ar-beitgebermerkmale werden erstmalig in Signale und Indizes unterteilt.

Suggested Citation

  • Wangerow, Anna, 2015. "Employer Branding in der Ernährungswirtschaft - Qualitative Exploration zentraler Arbeitgebermerkmale," 55th Annual Conference, Giessen, Germany, September 23-25, 2015 209220, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi15:209220
    DOI: 10.22004/ag.econ.209220
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    References listed on IDEAS

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    1. Michael Spence, 1973. "Job Market Signaling," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 87(3), pages 355-374.
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    Labor and Human Capital;

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