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Explaining the conversion to particularly animal-friendly stabling system of farmers of the Obwalden Canton, Switzerland - Extension of the Theory of Planned Behavior within a Structural Equation Modeling Approach

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  • Tutkun, Aysel
  • Lehmann, Bernard

Abstract

Farmers' intentions about conversion to particularly animal-friendly stabling system (PAFS) are analyzed with a structural equation model. The Theory of Planned Behavior (ToPB, Ajzen 1985) is used as the theoretical basis of this study. Though ToPB is a well-defined theory, it is static rather than procedural and cannot model the individual decision-making as a process. Therefore, we first examine the general applicability of ToPB in an agricultural context and explain the variance in intentions of farmers to convert to PAFS. Second, we extend the ToPB to make it more procedural. For this purpose, research findings from the Diffusion Theory are included as part of the behavioral model. The empirical results indicate that the model has a good fit to the data. The effects of the additional variables "Goal" and "Communication" are highly significant. This illustrates the importance of forming personal goals in the behavior domain and that people act in a goal-directed, rational way. Moreover, it gives empirical evidence that communication through personal channels has a great impact on individual decision-making. Altogether, this study shows that the extended ToPB provides an appropriate approach to investigate individual decision-making processes in agriculture.

Suggested Citation

  • Tutkun, Aysel & Lehmann, Bernard, 2006. "Explaining the conversion to particularly animal-friendly stabling system of farmers of the Obwalden Canton, Switzerland - Extension of the Theory of Planned Behavior within a Structural Equation Mode," Selected Conference Papers 24146, ETH Zurich - Swiss Federal Institute of Technology.
    • Handle: RePEc:ags:ethscp:24146
    DOI: 10.22004/ag.econ.24146
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    Cited by:

    1. Jackson, Elizabeth & Quaddus, Mohammed & Islam, Nazrul & Stanton, John & Hoque, Zohurul, 2007. "A Multi-Disciplinary Approach For Determining Adoption Of Agricultural Price Risk Management Strategies," 81st Annual Conference, April 2-4, 2007, Reading University, UK 7985, Agricultural Economics Society.
    2. Ruishi Si & Sitong Pan & Yuxin Yuan & Qian Lu & Shuxia Zhang, 2019. "Assessing the Impact of Environmental Regulation on Livestock Manure Waste Recycling: Empirical Evidence from Households in China," Sustainability, MDPI, vol. 11(20), pages 1-17, October.
    3. Hannus, Veronika & Sauer, Johannes, 2021. "It is not only about money —– German farmers' preferences regarding voluntary standards for farm sustainability management," Land Use Policy, Elsevier, vol. 108(C).
    4. Jackson, Elizabeth & Quaddus, Mohammed & Islam, Nazrul & Stanton, John, 2008. "A mixed-method approach for determining the risk and complexity farmers associate with using forward contracts," 82nd Annual Conference, March 31 - April 2, 2008, Royal Agricultural College, Cirencester, UK 42305, Agricultural Economics Society.

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    Keywords

    Farm Management;

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