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Trust the Health Safety of Fruit - The Importance of Guarantees

Author

Listed:
  • Markovina, Jerko
  • Kovacic, Damir
  • Radman, Marija
  • Crep, Robert

Abstract

Today there are many agricultural products in the market with different designations and certificates which are as a proof of product quality and adherence to health standards. However, consumers sometimes find it difficult to differentiate these certificates and they have variable degrees of trust for them. In this article we tried to determine the consumers' general degree of trust in food safety and in the health safety of the fruit offered in Croatia. A comparison is made between the trust degrees for domestic and imported fruit. Consumers also expressed their opinion about the need for various certificates that guarantee the health safety of food products. In this respect, we also tried to determine the various degrees of trust for different certificates. Finally, we tried to determine the degree of trust for different sale channels (city markets, supermarkets, specialized shops and direct marketing).

Suggested Citation

  • Markovina, Jerko & Kovacic, Damir & Radman, Marija & Crep, Robert, 2006. "Trust the Health Safety of Fruit - The Importance of Guarantees," 99th Seminar, February 8-10, 2006, Bonn, Germany 7775, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae99:7775
    DOI: 10.22004/ag.econ.7775
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