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Do farmers follow the herd? The influence of social norms on participation in agri-environmental schemes

Author

Listed:
  • Le Coent, Philippe
  • Preget, Raphaële
  • Thoyer, Sophie

Abstract

The economic literature on Agri-environmental Schemes (AES) largely considers that farmers participate in contracts if the payment offered is superior to their opportunity costs. Psychological and social forces may however be at play in this decision. This article analyses the role played by social norms in farmers’ decisions to enrol into AES. It develops a simple theoretical model highlighting the interplay of descriptive and injunctive norms in farmers’ utility functions. Results of this model lead us to propose few policy recommendations to counter or, in other contexts, to take advantage of the influence of social norms to increase farmers’ participation to AES.

Suggested Citation

  • Le Coent, Philippe & Preget, Raphaële & Thoyer, Sophie, 2019. "Do farmers follow the herd? The influence of social norms on participation in agri-environmental schemes," 172nd EAAE Seminar, May 28-29, 2019, Brussels, Belgium 289863, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa172:289863
    DOI: 10.22004/ag.econ.289863
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    Keywords

    Agricultural and Food Policy; Environmental Economics and Policy; Institutional and Behavioral Economics;
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