IDEAS home Printed from https://ideas.repec.org/p/ags/eaa113/58008.html
   My bibliography  Save this paper

“Animal Welfare” Practices along the Food Chain: How Does Negative and Positive Information Affect Consumers?

Author

Listed:
  • Dentoni, Domenico
  • Tonsor, Glynn T.
  • Calantone, Roger J.
  • Peterson, H. Christopher

Abstract

Managing a global brand means developing its equity but also protecting it from global challenges (Shocker et al., 1994) and from the risk of negative shocks that may affect a brand (Okada and Rubstein, 1998), a multi-national company (Klein and Dawar, 2004) or a whole industry (Roehm and Tybout, 2006). Negative information shocks may arise because of sudden product-harm crises or scandals (Klein and Dawar, 2004; Roehm and Tybout, 2006), such as food-borne disease outbreaks or environmental violation practices. In these situations, providing positive brand information can mitigate the effect of negative information shocks on consumers’ brand evaluations and buying intentions (Smith and Vogt, 1995; Okada and Rubstein, 1998; Klein and Dawar, 2004; Roehm and Tybout, 2006).

Suggested Citation

  • Dentoni, Domenico & Tonsor, Glynn T. & Calantone, Roger J. & Peterson, H. Christopher, 2009. "“Animal Welfare” Practices along the Food Chain: How Does Negative and Positive Information Affect Consumers?," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58008, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa113:58008
    DOI: 10.22004/ag.econ.58008
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/58008/files/Dentoni-Tonsor-Calantone.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.58008?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Otieno, David & Ogutu, Sylvester, 2015. "Consumer willingness to pay for animal welfare attributes in a developing country context: The case of chicken in Nairobi, Kenya," 2015 Conference, August 9-14, 2015, Milan, Italy 212602, International Association of Agricultural Economists.
    2. Hyeyoung Kim & Lisa House & Matthew Salois, 2015. "Consumer response to media information: the case of grapefruit-medicine interaction," Health Economics Review, Springer, vol. 5(1), pages 1-12, December.
    3. Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.

    More about this item

    Keywords

    Agricultural and Food Policy;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaa113:58008. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.