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Consumer Willingness to Pay for Organic Products in Urban Turkey

Author

Listed:
  • Akgungor, Sedef
  • Miran, Bulent
  • Abay, Canan

Abstract

The objective of the paper is to present the preliminary results of the survey project whose aim is to explore the Turkish consumer's perceptions regarding food safety and the tradeoff they make between chemical residues and cosmetic quality in fresh fruit and vegetable marketing chain. Previous research in Turkey contends that Turkey organic food exports are growing and that there is a small but growing domestic market. A lacking component of the prevailing studies is that none of the studies have focused on the cosmetic quality component of organic products. Another aspect that is missing in the previous studies is that it is not possible to make inferences for the Turkish urban consumers due to designs in sampling and population definition. The aim of the project will be fulfilled by estimating a representative sample of Turkish urban consumer's willingness to pay for reduced chemical residues in food and the tradeoff they make between cosmetic quality and food safety. The data is obtained through consumer focus group studies and consumer surveys with a representative sample of Turkish urban population. Higher income and educated individuals show more interest and have more knowledge regarding organic products. The choice for organic products is due to consumer perception that organic products have higher nutritional value and carry low health risk. It is also found that consumers do not perceive that organic products have higher prices than conventional counterparts. Consumer willingness to pay for products with organic labels and certified products is up to 36%, thus representing a strong demand potential for organic products in Turkey's urban markets.

Suggested Citation

  • Akgungor, Sedef & Miran, Bulent & Abay, Canan, 2007. "Consumer Willingness to Pay for Organic Products in Urban Turkey," 105th Seminar, March 8-10, 2007, Bologna, Italy 7872, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa105:7872
    DOI: 10.22004/ag.econ.7872
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    Citations

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    Cited by:

    1. Moser, Riccarda & Raffaelli, Roberta & Thilmany, Dawn D., 2011. "Consumer Preferences for Fruit and Vegetables with Credence-Based Attributes: A Review," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(2), pages 1-22, May.
    2. Owusu, Victor, 2012. "Assessing Consumer Willingness to Pay a Premium for Organic Food Product: Evidence from Ghana," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 123394, International Association of Agricultural Economists.
    3. Gunden, Cihat & Miran, Bulent & Uysal, Ozlem Karahan & Kenanog, Zerrin, 2008. "An Analysis of Consumer Preferences for Information Sources on Food Safety by using Fuzzy Pair-wise Comparison," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6813, Southern Agricultural Economics Association.
    4. Owusu, Victor & Owusu, Michael Anifori, 2010. "Measuring Market Potential for Fresh Organic Fruit and Vegetable in Ghana," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 95955, African Association of Agricultural Economists (AAAE).
    5. Owusu, Victor & Owusu Anifori, Michael, 2013. "Consumer Willingness to Pay a Premium for Organic Fruit and Vegetable in Ghana," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(1), pages 1-20, February.
    6. Jerop, Rebecca, 2012. "Consumer Willingness to Pay for Dairy Goat Milk in Siaya County, Kenya," Research Theses 243449, Collaborative Masters Program in Agricultural and Applied Economics.

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