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Market Opportunities for Producers and Marketers of Agricultural Products: A Market Assessment of Pre-Packaged Vegetables in Trinidad

Author

Listed:
  • Perez, Lisa
  • Iton, Ardon
  • Lawrence, Wendy

Abstract

Driven by lifestyle shifts and the need for convenience, the demand and market opportunities for pre-packaged vegetables have substantially changed in the past decade. A survey of customers at six outlets of the major supermarket chain in Trinidad examined the purchasing pattern and demand for four pre-packaged vegetables. The market trends are consistent with those in metropolitan countries, and the potential exists for increasing value and opportunities for all participants along the agri-food chain.

Suggested Citation

  • Perez, Lisa & Iton, Ardon & Lawrence, Wendy, 2004. "Market Opportunities for Producers and Marketers of Agricultural Products: A Market Assessment of Pre-Packaged Vegetables in Trinidad," 40th Annual Meeting, July 19-23, 2004, St. Johns, U.S. Virgin Islands 256522, Caribbean Food Crops Society.
    • Handle: RePEc:ags:cfcs04:256522
    DOI: 10.22004/ag.econ.256522
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